Design Philosophy is Critical in Driving Breakthrough Innovation

It is now abundantly clear that incremental innovation only keep the Sharks away long enough to come up for air and that it takes breakthrough innovation to swim out into the Blue Ocean, where opportunities are plentiful. Changing market and technology positions usually requires a renewal of the organization and that is when a strong design philosophy becomes integral to success. Cross-functional and multi-disciplinary collaboration usually leads to incremental innovation, with collective agreem...